Email Marketing Programme
Master the art of email marketing. Build high-converting campaigns, automate your marketing, and turn subscribers into loyal customers.
What you'll learn
Phase 1: Email Marketing Fundamentals
6 weeks
- Email marketing basics and strategy
- Understanding email platforms and tools
- Building and segmenting email lists
- Email deliverability and best practices
- Legal compliance (CAN-SPAM, GDPR)
Phase 2: Email Copywriting & Design
6 weeks
- Writing compelling email subject lines
- Crafting engaging email copy
- Email design and templates
- A/B testing and optimization
- Personalization and dynamic content
Phase 3: Automation & Analytics
6 weeks
- Email automation workflows
- Campaign planning and scheduling
- Analytics, metrics, and reporting
- Customer journey mapping
- Lead nurturing sequences
Phase 4: Advanced Strategies & Business
6 weeks
- Advanced segmentation techniques
- Email marketing for e-commerce
- Integration with other marketing channels
- ROI measurement and optimization
- Capstone: Launch email marketing business
Learning outcomes
By the end of this track, you'll be able to:
Build and manage high-converting email lists
Create compelling email campaigns that drive results
Master email automation and personalization
Analyze email performance and optimize campaigns
Ensure compliance with email marketing regulations
Program Investment
Payable in 2 installments
Disclaimer: Half of the class won’t be accessible and certificate will not be issued until complete payments are made.
Career opportunities
Email marketing is a cornerstone of digital business. Our graduates create successful campaigns for e-commerce brands, agencies, and growing businesses across Africa.
Tools & technologies
Mailchimp
Klavyio
ActiveCampaign
ConvertKit
Sendinblue
Google Analytics
HubSpot
Zapier
Start your email marketing journey
Master the inbox and turn subscribers into customers. Build campaigns that drive real business results.
Apply Now